You are here

Tips for Sponsors: For a Successful Fundraiser

From the Association of Fund Raisers & Direct Sellers

  • Establish a clear financial goal before evaluating products, programs, etc. Knowing how much money you need to raise will help make these decisions easier.
  • Don't let your organization's profits be eaten away by "hidden" costs (i.e. for freight, prizes, overruns.) Ask questions ahead of time and make the necessary adjustments.
  • Select your fundraising program early to assure ample time for planning. If the school or community has a planning calendar, be sure your event is included. Stagger fundraising activities to avoid competing with other groups.
  • Set a specific beginning and ending date for your fundraiser and stick to it. Without a clear target date the campaign will drag on, often without direction.
  • Rely on your fundraising company professional for suggestions and advice.
  • Don't let your program fizzle- some organizers will lose interest once a program begins; stay motivated until the end to ensure success. Put a time limit on order-taking, usually 10-14 days is more than enough.
  • Keep energy levels high by communicating before, during and after the program. Remind parents, teachers and others volunteers of the fundraiser's goals and deadlines, provide frequent status reports and updates.
  • Avoid shipping and ordering problems by working closely with volunteers to ensure that all order forms are legible and filled out completely.
  • Keep a copy of all forms turned into the fundraising company.
  • Assure efficient handling of products by recruiting adult volunteers ahead of time to help distribute the products to sellers.
  • Double check the products shipped to your organization against the order forms. Check each box or bag for damaged or missing merchandise before sending volunteers for delivery.
  • Don't forget to communicate with absentees who miss the program's kick-off or other important meetings.
  • Have fun! With the right approach, fundraising can be educational and enjoyable for everyone.

Before you start selling:

  • Set a realistic goal for your total sales and break the total down into daily totals.
  • Pick a product in the catalog that you like and point it out to your customers.
  • Be sure you know what the money is being raised for.
  • Talk with only people you know and trust.
  • Make a list of all of your friends and family and anyone you think might be willing to help and contact them personally.
  • Contact friends and family who live out of town and let them know they can order using our on-line fundraising catalog.
  • Don't take those who help you sell for granted, remember to say please and thank you.
  • After a customer orders an item, ask if there is anything else they may need. Maybe gift wrap for that special gift they just bought.
  • Make sure the order form is filled out completely before completing the sale, this will save embarrassment later on.
  • Thank your customers for their support. Sending thank you cards is a nice touch and may help your future sales.
  • Have fun! If you are enthusiastic about the program, your customers are more likely to purchase something.


For more information about fundraising opportunities with River City Fund Raising Contact Us!


Association of Fund-Raising Distributors and Suppliers